Person: AKBULUT, FATMA PATLAR
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Dr. Öğr. Üyesi
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AKBULUT
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FATMA PATLAR
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Publication Open Access NeuroBioSense: A Multidimensional Dataset for Neuromarketing Analysis(Elsevier, 2024) KOCAÇINAR, BÜŞRA; İNAN, PELİN; ZAMUR, ELA NUR; ÇALŞİMŞEK, BUKET; AKBULUT, FATMA PATLAR; Çatal, ÇağatayIn the context of neuromarketing, sales, and branding, the investigation of consumer decision-making processes presents complex and intriguing challenges. Consideration of the effects of multicultural influences and societal conditions from a global perspective enriches this multifaceted field. The application of neuroscience tools and techniques to international marketing and consumer behavior is an emerging interdisciplinary field that seeks to understand the cognitive processes, reactions, and selection mechanisms of consumers within the context of branding and sales. The NeuroBioSense dataset was prepared to analyze and classify consumer responses. This dataset includes physiological signals, facial images of the participants while watching the advertisements, and demographic information. The primary objective of the data collection process is to record and analyze the responses of human subjects to these signals during a carefully designed experiment consisting of three distinct phases, each of which features a different form of branding advertisement. Physiological signals were collected with the Empatica e4 wearable sensor device, considering non-invasive body photoplethysmography (PPG), electrodermal activity (EDA), and body temperature sensors. A total of 58 participants, aged between 18 and 70, were divided into three different groups, and data were collected. Advertisements prepared in the categories of cosmetics for 18 participants, food for 20 participants, and cars for 20 participants were watched. On the emotion evaluation scale, 7 different emotion classes are given: Joy, Surprise, anger, disgust, sadness, fear, and neutral. This dataset will help researchers analyse responses, understand and develop emotion classification studies, the relationship between consumers and advertising, and neuromarketing methods.Publication Open Access Deep Learning-Based User Experience Evaluation in Distance Learning(Springer, 2023) SADIGOV, RAHIM; YILDIRIM, ELİF; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLAR; Çatal, ÇağatayThe Covid-19 pandemic caused uncertainties in many different organizations, institutions gained experience in remote working and showed that high-quality distance education is a crucial component in higher education. The main concern in higher education is the impact of distance education on the quality of learning during such a pandemic. Although this type of education may be considered effective and beneficial at first glance, its effectiveness highly depends on a variety of factors such as the availability of online resources and individuals' financial situations. In this study, the effectiveness of e-learning during the Covid-19 pandemic is evaluated using posted tweets, sentiment analysis, and topic modeling techniques. More than 160,000 tweets, addressing conditions related to the major change in the education system, were gathered from Twitter social network and deep learning-based sentiment analysis models and topic models based on latent dirichlet allocation (LDA) algorithm were developed and analyzed. Long short term memory-based sentiment analysis model using word2vec embedding was used to evaluate the opinions of Twitter users during distance education and also, a topic model using the LDA algorithm was built to identify the discussed topics in Twitter. The conducted experiments demonstrate the proposed model achieved an overall accuracy of 76%. Our findings also reveal that the Covid-19 pandemic has negative effects on individuals 54.5% of tweets were associated with negative emotions whereas this was relatively low on emotion reports in the YouGov survey and gender-rescaled emotion scores on Twitter. In parallel, we discuss the impact of the pandemic on education and how users' emotions altered due to the catastrophic changes allied to the education system based on the proposed machine learning-based models.Publication Open Access A Real-Time CNN-Based Lightweight Mobile Masked Face Recognition System(IEEE-Inst Electrical Electronics Engineers Inc., 2022) KOCAÇINAR, BÜŞRA; Taş, Bilal; AKBULUT, FATMA PATLAR; Çatal, Çağatay; Mishra, DeeptiDue to the global spread of the Covid-19 virus and its variants, new needs and problems have emerged during the pandemic that deeply affects our lives. Wearing masks as the most effective measure to prevent the spread and transmission of the virus has brought various security vulnerabilities. Today we are going through times when wearing a mask is part of our lives, thus, it is very important to identify individuals who violate this rule. Besides, this pandemic makes the traditional biometric authentication systems less effective in many cases such as facial security checks, gated community access control, and facial attendance. So far, in the area of masked face recognition, a small number of contributions have been accomplished. It is definitely imperative to enhance the recognition performance of the traditional face recognition methods on masked faces. Existing masked face recognition approaches are mostly performed based on deep learning models that require plenty of samples. Nevertheless, there are not enough image datasets containing a masked face. As such, the main objective of this study is to identify individuals who do not use masks or use them incorrectly and to verify their identity by building a masked face dataset. On this basis, a novel real-time masked detection service and face recognition mobile application was developed based on an ensemble of fine-tuned lightweight deep Convolutional Neural Networks (CNN). The proposed model achieves 90.40% validation accuracy using 12 individuals' 1849 face samples. Experiments on the five datasets built in this research demonstrate that the proposed system notably enhances the performance of masked face recognition compared to the other state-of-the-art approaches.Publication Restricted Global Impact of the Pandemic on Education: A Study of Natural Language Processing(Institute of Electrical and Electronics Engineers Inc., 2022) AYAZ, TEOMAN BERKAY; USLU, MUHAMMED SAFA; AĞCABAY, İBRAHİM; AHMED, FARUK; KORKMAZ, ÖMER FARUK; KÜREKSİZ, MESUT; ULUÇAM, EMRE; YILDIRIM, ELİF; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLARSchool closures due to the Covid-19 pandemic have changed education forever and we have witnessed the rise of online learning platforms. The education units of the countries made great efforts to adapt to this new order. The expanding, quick spread of the virus and careful steps have prompted the quest for reasonable choices for continuing education to guarantee students get appropriate education and are not impacted logically or mentally. Different methods were attempted to understand how students were affected by this big change. In addition to the significance of traditional surveys and consulting services, the utilization of social media analysis is used as a supportive approach. This paper analyzes the feedback of students on social media via tweets. Deep sentiment analysis is employed to identify embedded emotions such as negative, neutral, and positive. We also aimed to classify irrelevant tweets as the fourth category. Our experiments showed that the tweets are mostly biased toward negative emotions. © 2022 IEEE.Publication Open Access Investigating the Effects of Stress on Achievement: BIOSTRESS Dataset(Elsevier Inc., 2023) ÇÖPÜRKAYA, ÇAĞLA; MERİÇ, ELİF; ERİK, ELİF BERRA; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLAR; Çatal, ÇağatayThe effects of chronic stress on academic and professional achievement can have a substantial impact. This relationship is highlighted through a dataset that includes questionnaires and physiological data from a group of individuals. The questionnaire data of 48 individuals, the physiological data of 20 individuals during sessions with a psychologist, and the exam data of 8 individuals were analyzed. The questionnaire data collected includes demographic information and scores on the TOAD stress scale. Physiological data was captured using the Empatica e4, a wearable device, which measured various signals such as blood volume pulse, electrodermal activity, body temperature, interbeat intervals, heart rate, and 3-axis accelerometer data. These measurements were taken under different stress conditions, both high and low, during therapy sessions and an exam respectively. Overall, this study significantly contributes to our understanding of how stress affects achievement. By providing a large dataset consisting of questionnaires and physiological data, this research helps researchers gain a better understanding of the complex relationship between stress and achievement. It also enables them to develop innovative strategies for managing stress and enhancing academic and professional success.Publication Restricted Deep Sentiment Analysis With Data Augmentation in Distance Education During the Pandemic(Institute of Electrical and Electronics Engineers Inc., 2022) SOSUN, SERA DENİZ; TAYFUN, BÜLENT; NUKAN, YASEMİN; ALTUN, İREM; ERİK, ELİF BERRA; YILDIRIM, ELİF; KOCAÇINAR, BÜŞRA; AKBULUT, FATMA PATLARDuring the global Covid-19 pandemic, the shutdown of educational institutes has resulted in a phenomenal surge in online learning. Academic activities were shifted to online learning platforms to restrict the influence of COVID-19 and block its spread. For both students and parents, the efficiency of online learning is a major concern, particularly in terms of its suitability for students and teachers, as well as its technological applicability in various social situations. Before the online learning approach can be employed on such a big scale, such challenges must be viewed from different aspects. This study aims to assess the efficiency of online learning by examining individuals' sentiments toward it. Due to social media becoming such an essential form of communication, people's opinions can be observed on platforms like Twitter. The main motivation is to use a Twitter dataset featuring online learning-related tweets. Briefly, we focused on specifying the impact of the Covid-19 pandemic on education in many aspects and parameters by using tweets. We utilized natural language processing models for text classification with a gathered dataset that includes fetching tweets consisting of Covid-19 and education topics. We developed a fine-tuned Long short-term memory (LSTM) model that utilizes data augmentation for classifying the emotional states of individuals. With the deep sentiment analysis model that we proposed, we observed that the negative sentiments were experienced more. © 2022 IEEE.